web design company has considerable professional expertise
to present YOU effectively to the web audience. All sites
created by Vertical Line Web Development meet your online
goals and effectively establish your presence on the Internet.
Ways to Effectively Use an Internet Web Page for
following report provides an overview of
the Internet and how businesses, both large
and small, are benefiting from establishing
a prescience on it by creating a company
Fastest Growing Medium in the World The
Internet is the fastest growing marketing
and communications medium in the world today.
Studies reported that in 1994, the Internet
had recorded more than an 80% rate of annual
growth. This rate increased in 1995 and
the size of the Internet is expected to
double every six months starting in 1998!
Experts predict that the Internet will grow
from about 60 million today to over 200
million consumers online by the year 2005.
Global Marketing Expand
your business out of your home town or city
into the emerging worldwide market place.
You may not be able to make sense of the
mail, phone and regulation systems in all
your potential international markets, but
with a Web page, you can open up a dialogue
with international markets as easily as
with the company across the street.
Level the Playing Field
on the Internet can you compete head on
with large or Fortune 500 companies. You
can implement things faster, provide better
service, and have a better understanding
of what your target market wants and needs.
Reduce Time Spent Answering Requests for
having complete information about your products
and services on the Internet, you can drastically
reduce the time and expense of helping customers
over common problems or even answering questions
on what your company offers. How about making
forms available to pre qualify for loans,
or have your web page display information
on that certain product your customer is
interested in? All this can be done, simply
and quickly, on the Internet.
Increase your Professional Image Your
customers will be impressed with your 'forward
looking' vision and feel more comfortable
about doing business with you.
To Create a 24 Hour Service If
you've ever remembered too late or too early
to call the opposite coast, you know the
hassle. We're not all on the same schedule.
Business is worldwide but your office hours
aren't. Trying to reach Asia or Europe is
even more frustrating. But Web pages serve
the client, customer and partner 24 hours
a day, seven days a week. No overtime either.
It can customize information to match needs
and collect important information that will
put you ahead of the competition, even before
they get into the office.
To Stay In Contact With Your Sales Staff
employees on the road may need up-to-the-minute
information that will help them make the
sale or pull together the deal. If you know
what that information is, you can keep it
posted in complete privacy on the WWW. A
quick local phone call can keep your staff
supplied with the most detailed information,
without long distance phone bills and tying
up the staff at the home office.
Generate Public Interest You
won't get Newsweek magazine to write up
your local store opening, but you might
get them to write up your Web Page address
if it is something new and interesting.
Even if Newsweek would write about your
local store opening, you wouldn't benefit
from someone in a distant city reading about
it, unless of course, they were coming to
your town sometime soon. With Web page information,
anybody anywhere who can access the Web
and hears about you is a potential visitor
to your Web site and a potential customer
for your information there.
Slash Your Printing and Postage Costs! Designing,
printing, and mailing brochures or catalogs
is very expensive. Sometimes, information
changes before it even gets off the press.
Now you have a pile of expensive, worthless
paper. Adding new products to it throughout
the year is prohibitively expensive. Electronic
publishing changes with your needs. No paper,
no ink, no printer's bill.
Internet also allows you to get your message
to tens of thousands of interested people.
You can modify your catalogs daily or hourly,
you can send your message through email
to thousands absolutely FREE!
Solicit Feedback from Your Customers You
pass out brochures, catalogs, and advertise
locally. But it doesn't work. No sales,
no calls, no leads. What went wrong? Wrong
color, wrong price, wrong market? Keep testing,
the marketing books say, and you'll eventually
find out went wrong. That's great for the
big boys with deep pockets, but who's paying
the bills? You are and you don't have the
time nor the money to wait for the answer.
With a Web page, you can ask for feedback
and get it instantaneously with no extra
cost. An instant e-mail response can be
built into Web pages and can get the answer
while its fresh in your customers mind,
without the cost and lack of response of
business reply mail.
Target a Specialized Market
Sell fish tanks, art reproductions, flying
lessons? You may think that the Internet is
not a good place to be. Well, think again.
The Internet isn't just computer science students
anymore. With the 60 million and growing users
of the WWW, even the most narrowly defined
interest group will be represented in large
numbers. Since the Web has several very good
search programs, your interest group will
be able to find you. Or your competitors.
Better Serve Your Local Market We've
talked about the power to serve the world
with a Web page. How about your neighborhood?
If you are located in San Francisco Bay
Area, the Raleigh NC area, Boston or New
York, there is probably enough local customers
with Web access to make it worth your while
to consider Web marketing. A local Palo
Alto, CA restaurant even takes lunch orders
through the Internet! But no matter where
you are, if the big client has Web access,
you should be there too.
Reach the Type of Customers Your Business
is Looking For Study
after study confirms that the people who
use online services and the Internet have
the most education and a large disposable
income. Internet users are probably the
highest mass-market demographic available.
Usually college-educated or being college
educated, making a high salary or soon to
make a high salary, it's no wonder that
Wired magazine, the magazine of choice to
the Internet community, has no problem getting
Lexus and other high-end marketer's advertising.
Post Job Opportunities and Recruit Great
good help is often the HARDEST part of running
a successful business. Use the Internet
to find the best and brightest!
Stay Ahead of Your Competition Your
competition is either on the Internet or
looking at getting on, so you need to establish
a presence or risk being "left behind
in the dust."
Increase Sales! With
over 70 million + people on the Internet
and almost all people visiting your web
page will have found it by specifically
LOOKING for information about your product
or service, you will sell a much higher
percentage of them.
the Internet virtually doubling every year
and businesses of all sizes getting connected
worldwide, companies can't afford not to
be connected. Once you're connected you'll
wonder how you ever ran your business without